The Fashion Week That Got It Right: Inside F/ROW’s Bold Return to Couture and Craft

Written By Iconic Style Magazine

A Red Carpet Welcome

Image Credit: Alex Butler @iamalexnunez

The night began with pure cinematic allure. Guests were greeted at F/ROW Fashion Week 2025 with a red carpet moment worthy of Old Hollywood itself. Cameras flashed as editors, stylists, and celebrities posed against the lights, while staff moved with ease and elegance, guiding attendees through the flow of the evening. Unlike the chaos often seen at larger venues, here the experience was polished, intentional, and designed to honor the guest as much as the designers.

Inside, towering LED screens glowed with pristine clarity, projecting visuals that felt more like an art installation than simple stagecraft. Cocktails were served with effortless grace, and the VIP lounge, lined with velvet seating and golden accents, created an air of exclusivity. The atmosphere buzzed with anticipation — energetic yet sophisticated, elevated yet intimate.

Couture Over Spectacle

Where platforms like Runway 7 rely on dozens of designers and a party-like energy, F/ROWFW charted a different course: quality over quantity. The carefully curated roster allowed each collection to be savored like a chapter in a story.

As one guest observed:


“Smaller, intimate runways feel more exclusive — like you’re not just watching fashion, but being initiated into it. This isn’t about volume; it’s about vision.”

This commitment to intimacy resonated with F/ROW’s high-end clientele, proving that true luxury lies not in scale, but in focus.

The Runway Order

2:00 PM — The Afternoon Vanguard

Degxnerate Youth (Los Angeles) — Oversized silhouettes and layered shades of grey infused streetwear with a couture sensibility. “It’s not only about appearance,” the designer noted. “It’s about the statement — a vision of fashion as futuristic armor.

Reynaldo José (Puerto Rico) — The undisputed star of the afternoon, Reynaldo unveiled his Golden Hollywood collection, a vision bathed in luminous jewel and earth tones. Each look shimmered with glowy accents, delicate charms, pendants, and flowing silhouettes that paid homage to cinema’s golden age while speaking boldly to the present.

The standout piece — a midnight-blue pant paired with a sheer short-sleeved t-shirt inset with lace along the sides — struck a perfect balance of drama and elegance. Both nostalgic and refreshingly modern, the collection was hailed as a triumph, capturing the timeless allure of Old Hollywood through a contemporary lens.

Instagram: @reynaldojosedesignstudio

House of Jason Troisi (New York) — The collection unfolded like a study in futurism and mythology, where impactful silhouettes became symbols of transformation. Each piece carried an otherworldly presence, yet remained versatile enough to be worn in any setting — a reminder that true couture transcends occasion and becomes a language of identity

Instagram: @jasontroisi

5:00 PM — The Twilight Experimenters

  • Boof (New York) — Sequined bombers, geometric tailoring, and studded leather blurred the line between grit and glamour.

  • Not Equal (Brazil) — Neon trims, asymmetry, and fabric clashes created a refined rebellion.

  • Darren Apolonio (New York) — Oversized ruffles, bold colors, and sculptural tailoring turned fashion into theater.

8:00 PM — The Grand Finale

  • Rocky Star (India) — Gilded fabrics, intricate embroidery, and flowing gowns carried echoes of royal India reimagined for modern couture. Here, F/ROW’s motto — “Dream big. Design fearlessly.” — found its truest expression.

Couture Reclaimed

F/ROWFW 2025 was more than a fashion showcase — it was a manifesto. By curating strategically, selecting fewer designers, and privileging artistry over entertainment, F/ROW reclaimed fashion’s original role as philosophy stitched into fabric.

Where Runway 7 courts spectacle, F/ROW pursued intimacy. Where others amplify quantity, F/ROW championed quality. The result? An atmosphere that felt not just exclusive, but transformational.

And at the center of it all was Reynaldo Jose’s Golden Hollywood collection — a reminder that fashion’s future shines brightest when it dares to honor its past.

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