HAYELI

A fashion brand that was born from art.

As a New York-born urban fashion brand, Hayeli is redefining contemporary style with silhouettes, understated elegance, and sophistication, reminding us that streetwear can also be an ode to dynamism, comfort, and originality.

With the new collection MULTIPLE this brand is exploring spaces, reflections, and patterns, creating pieces that stand out and become imposing with every second they are seen.

Editor's thought:
Why MULTIPLE?

By examining every detail, understanding the dynamics of the designs and the presentation, MULTIPLE, from my point of view, refers to the diversity of perspectives when observing the pieces, because fashion is art and must be understood. MULTIPLE refers to perspectives, to personal and individual conceptions, but above all, I am sure that MULTIPLE refers to the great variety of uses, combinations, and self-styling by the consumer.

The path:
What is it about Hayeli that warrants an article about her (fashion brand)?

A solid proposal and a unique style concept that allow for evolution and adaptation to industry changes. It has a good image, which will allow it to adapt and maintain its position, and above all, good taste.

Hayeli is still positioning itself, as appearing at Paris Fashion Week is a big step toward globalization, and from this desk where I am writing the article, I am expecting a fierce positioning.

Fashion conclusion:

Following its debut at Paris Fashion Week, Hayeli is a must-have and should be in your wardrobe if your creative, fashion-forward side tells you that you need to stand out wherever you go. And as an editor at a New York magazine, I can't wait to see this and more incredible collections in upcoming issues.

Credits:
Fashion Brand: Hayeli by Tigran Tsitoghdzyan (@hayeli.nyc)
In Paris Fashion Week, March 2026 at Palais de Tokyo.

Review by Aries Rivera - Ariestudioc (@ariesriverar / @ariestudioc)

Runway coverage by Lucian Stefanescu (@lucianstefanescu)